Digital marketing is an essential part of doing business in the modern world. Whether you are planning to start your own B2B (business-to-business)digital marketing company or are just looking to learn some digital marketing tips to advertise and promote your own business, there are plenty of online resources that you can access to help you—many of them free.
The full list of resources out there is vast, but we have gathered the basics here. If you are interested in digging deeper, there is a wealth of content out there!
Educational Blogs and Podcasts
Digital marketing is a skill like any other, and like other skills there are plenty of resources online that can teach it to you. There are countless blogs and podcasts out there where seasoned experts share their knowledge for free.
Many digital marketing gurus have their own courses that you can sign up for. In addition to this, sites like Udemy and Skillshare have courses on a huge range of topics that can be accessed for pretty low costs.
Web Hosting and Domains
If you are a business owner, a website is highly recommended. If you are starting a digital marketing business, it is even more important—you will need to be available on as many online channels as possible! Choosing the right domain name and web hosting provider is one of the first steps that you will need to take.
Automated Email Tools
Despite the rise in social media and other communication channels, email is still a vital part of effective digital marketing strategies. Sending emails out manually can be time-consuming, however. Automated email tools allow you to program emails to be sent out at regular times automatically.
SEO is short for Search Engine Optimization and refers to the practice of optimizing written web content in order to make webpages appear higher up the list of search results pages. SEO is a complex skill to master, yet even a cursory understanding of it alongside the use of online SEO tools can make a significant difference to the web traffic on your site.
A hugely important aspect of marketing is understanding how internet users behave and respond to content in order to develop marketing strategies. Many sites have free analytics tools, such as Google Analytics. Facebook and YouTube also offer inbuilt analytics tools for account owners.
Social Media Sites
Social media sites are a gold mine for digital marketers. This is because they are not only usually free to use but they also get a huge amount of traffic from all kinds of users. Setting up a free business account and posting regular content can increase followers significantly, and you can even pay to boost the visibility of your ads to certain demographics. For example, if you are using paid ads to promote an Estate & Letting Agent in Cheshunt, you will want to make sure that your ads are being promoted to people in that location.
YouTube has a vast user base, and video content is extremely popular when it comes to marketing. Setting up a YouTube channel and posting videos can introduce your business to a whole new audience.