Not all kinds of mobile marketing campaigns are created in an equal manner. There are so many companies which are fully integrating open-source SMS software marketing into the current business strategy and others, who might check it as only a side project. A survey was done by the LifeWire, where it was stated that around 89% of the customers would use the smartphones while trying to shop. Around 64% of people across the globe owns a smartphone as in 2018 research. Given this calculation, which companies do you think will have successful marketing campaigns or programs? Well if you are actually on board with the benefits of the mass texting services, then there are some of the pro tips and even some suggestions on the way you can maximize success well.
Start by creating a special SMS marketing team
Always remember that larger form of an SMS marketing campaign is not quite DIY. You will probably need various skilled professional just to get some of the most out of the current marketing strategy. One of the very few people might fill several such roles, but there are some of the selected handfuls of experts, who can clearly make a difference.
Those experts are the retail experts, mobile marketing program expert, coordinators for the on-location signage, creative digital designers, social media experts, and a lot more.
Have to know your customers rather well
You are always requested to use the Customer Relationship Management application. It is used for measuring the success of the current messages. There are some of the ultimate guides which are available online, where you get the opportunity to learn more about the best CRM’s available right now. You just have to keep your eyes wide open for the best service possible.
You might have to work so hard by analyzing purchase history and even some of the location-based demographics. It will even help you to send the right messages to the right set of customers.
Be sure to create some clear messages
It is mandatory for you to get straight to the point. With the limited number of characters in every message, you don’t have the liberty to write a thesis on your product or coupon codes. You just have around 160 characters to express your point. Try to do it in a less as possible.
Make sure that the messages are clear and concise, and even written in plain and easily understandable English, just because you are writing it short, that does not mean that it will be meaningless. You should always try not to use emotions, abbreviations, and even in all caps.
By providing with any specified date when the sale is going to end or just putting up expiration date at the part of the coupon, clients are likely to be more knowledgeable about the event. It is mainly because you have successfully provided them with the information regarding the coupon and some of the incentives too.
Adding the call to action buttons
Calls to Action based buttons help in increasing customer engagement with the bulk SMS software marketing texts. This is exactly what you are expecting them to perform, which is to be engaged. It helps in valuing the texts that you send or reading them, interacting with them, and acting upon them. Some of the calls to action or CTA examples are Show this text, Text to Win, Text to Vote, Click Here, and so much more. You can even add “Buy Now” as another interesting CTA button to be added in the area of SMS marketing just for your use.
Have to get the timing right
It is totally true to know that SMS is all about immediacy. It will even take people on average of just 13 minutes to open messages. The client response to promotions, sales, and even events promoted on SMS will be more effective whenever they are the last-minute impulses. For example, if you have any store which is opening soon coming Friday night then send an SMS on a Friday afternoon. In case you have any of the dinner promotion, send it at the end of the workday but not in the morning!
Provide the clients with the option of receiving promotional offers
Not a single client would want to be bombarded with the help of text messages promoting a specific product or service. The best way to gain the attention of a client is to offer them a wide range of choice of whether or not they would want to be notified of any impending offers. For a marketing campaign to be successful, do not give your clients a reason to feel as if they are being ambushed. Why not give them a heads up?
Nail your loyal clients
As much as your marketing campaign seeks to enroll prospective clients, you should pay attention to those who are loyal to your products or services. Such clients have familiarized themselves with your brand; hence, loyalty should count for something.